By helping teams scale processes across the organization, Asana aims to eliminate the need for expensive tools and complex IT approvals.Īsana’s updated Universal Reporting tool will give enterprises the visibility needed to track business objectives, make adjustments, and guide teams to success, all without adding more meetings. The forthcoming Workflow Builder and Library will give teams the ability to create their ownworkflows or leverage best-in-class, pre-built workflows to power projects and drive efficiencies. "It’s almost like an X-ray vision of the processes and projects and Asana, which you can set up without being a technologist." “The Workflow Builders are a really graphical way for users to set up how teams work together and how they have handoffs,” he said. One of the biggest challenges reported in Asana’s Anatomy of Work survey is an inability to collaborate effectively, he noted. Hood said cross-team coordination can be chaotic, often with work living in team-specific silos and spreadsheets. Cross-team coordination and improved visibilityĪsana’s new Workflow Builder allows anyone to create workflows via the point-and-click tools that builds and automates all the steps, removing the need to code anything. AsanaĪsana will soon deliver automatic progress updates for Goals that provide real-time insights on the achievement of company objectives, with no manual work needed. By linking an Asana goal to a CRM tool report, for example, the goal will automatically update in Asana, keeping all stakeholders across an organization informed. ![]() “ the ability to set goals in Asana at a corporate level and then make sure that all the work is linked to those goals so you can actually see how the goals are progressing over time,” Hood said. With the Goals API, organizations seeking a holistic view of their goals in a single place, automatic progress updates and the ability to make changes to goals in their tools of choice can now achieve this programmatically by building custom integrations. Enterprise alignmentĪs part of its new offering, Asana is evolving its Goals offering, with a new Goals API connecting goals with data and insights from mission-critical tools to monitor impact and inform executive decisions. “Asana's challenge is to demonstrate to those who don't believe their work can be part of a workflow that Asana still brings significant benefits in time savings and productivity,” Kurtzman said. Wayne Kurtzman, an analyst at IDC, said that although the new capabilities being offered by Asana focus on the enterprise, small and midsize companies could benefit from many of the same features. And we've had to respond and create an adaptable enterprise offering for our larger customers seeking to adapt,” Hood said. “With the pandemic, CIOs have noticed that they need to invest in collaboration and security - those are the two big spending priorities for the largest enterprises as it relates to their tech stack. For the C-suite, that number rises to an average of 40 tools, around 30 times a day. ![]() Research carried out by Asana shows that knowledge workers switch among an average of 10 tools, 25 times a day.
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